Tesla is more than a car company. It is a social movement... and it is a critical one.
Tesla, in a nutshell, is a private response to climate change. It is a challenge to the status quo of burning fossil fuels, and that is a status quo that would almost certainly lead to the end of human civilization.
Big business and governments have been far too slow to recognize and respond to climate change. Yet, Elon Musk had the intelligence and the integrity to create a fortune, and then bet that entire fortune on the prospect of providing a solution to climate change: namely, sustainable transportation, renewable energy, and renewable energy storage.
Mr. Musk continues to double down on his commitment, building his network of companies at a breakneck pace, and constantly pushing his organization to the brink. He does this because he understands the urgency of our predicament.
Have you ever said to yourself, "Had I been there... I would have stood for the hard right against the easy wrong"? Have you ever thought, "Were I there... back in the times of slavery, I would have done things differently"? Have you ever claimed, "If I were around... during the Holocaust, I would have raised my voice"?
Well, climate change is probably the biggest challenge that any generation will be called to confront, and we are all here... right now. We happen to be living and making decisions at this pivotal moment in history.
My family and I have chosen to stand up. Yes... it comes with some sacrifice, perhaps even a certain amount of risk: standing up for what is right always does.
But we have agreed that we don't want to go down without a fight. Whatever the future may bring, my wife and I want our children to know that we loved them so much that we did everything we could. And no matter how things turn out, we want to be on the right side of history.
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When it comes to the environment, we are all neighbours.